My name is Pooja and I work at the intersection of behavioral science and marketing. At 35,000 ft, I observe, understand, measure and influence behavior.
I’m a behavioral design and systems thinking advisor, working with startups, big companies, and towns/cities on strategy and behavioral science best practices. I use behavioral design to help solve a range of problems at the commercial, municipal and societal level –
Optimize online and offline user experiences
Increase behavior or product adoption
Enhance engagement and loyalty
Much more…