My name is Pooja and I work at the intersection of behavioral science and marketing. At 35,000 ft, I observe, understand, measure and influence behavior.

I’m a behavioral design and systems thinking advisor, working with startups, big companies, and towns/cities on strategy and behavioral science best practices. I use behavioral design to help solve a range of problems at the commercial, municipal and societal level –

  • Optimize online and offline user experiences

  • Increase behavior or product adoption

  • Enhance engagement and loyalty

  • Much more…

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