Pooja S

Connecting Brands and Products with People

WHAT I DO From early conviction to real-world impact, I work at the intersection of strategy, systems, and human behavior to build experiences and organizations that last. I’m a strategic operator and builder shaping and scaling programs, partnerships, and platforms. I lead through clarity, trust, and design — aligning diverse stakeholders, building durable operating systems, and translating vision into execution.
HOW I DO IT DIFFERENTLY I observe how people navigate choice and incentives, understand how values drive action to move the needle, and design end-to-end experiences that turn behavioral insight into scalable, measurable growth. Throughout my career, I have been driven by three key passions: building high-performing teams, building communities that foster high-trust connections, and designing experiences that deliver lasting value to both consumers and businesses.
BUILDING Currently building a hospitality and wellness concept in stealth mode, centered around intentional guest experiences.

Projects I've Worked On

A behavioral science intervention using wearable technology and tailored motivation design.

Overcoming present bias and low savings rates through personalized goal architecture.

Improving routine medication adherence using interactive tracking and structured feedback.

How to Build a Startup
Most startups don't fail because they can't build a product—they fail because they try to solve step six before step two. A sequence of six problems to solve in order.
How to: Get Customers to Get Your Brand (Storytelling 101)
The neuroscience of brand perception, mirror neurons, and emotional memory creation.
How to: Sell More (The Surprising Factor That Drives Revenue)
Why emotion—not pure logic—drives decision-making, consumer loyalty, and revenue growth.
How DTC Brands Go From 0 to Scale
Deconstructing the customer experience formula behind digitally native growth successes.
Marketing at a Startup: What Do You Do First?
A 90-day playbook for new marketing leaders on building trust, establishing credibility, and driving cross-functional alignment.
OKRs for Growth and Marketing
A strategic framework for aligning organizational focus, driving execution, and measuring what matters.